5 Emails You Should Be Sending to Grow Your LuLaRoe Business

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Growing your LuLaRoe business isn’t about selling more inventory. It’s about building relationships with people. As a consultant, you know how important it is to attract and sell to new customers, but how much time do you spend nurturing relationships with people who have purchased from you before? If you’ve been spending more time on the former than the latter, consider the following:

  • Loyal customers are worth up to 10 times as much as their first purchase (source).
  • The probability of selling to a new prospect is as little as 5 to 10 percent, while the probability of selling to an existing customer is all the way up at 60 to 70 percent (source).
  • Repeat buyers spend 33% more than new buyers, and just 20% of existing customers account for 80% of a company’s future profits (source).

So how do you create and maintain an active relationship with people after they buy from you for the first-time? There’s a lot you can do. Most consultants focus primarily on using Facebook to drive repeat sales and communicate with loyal customers, which is great.

But there’s another channel you can be using to engage with customers and drive customers to buy again—one that tends to be severely underutilized by most consultants:

Email.

Despite the popularity of Facebook, Instagram, Snapchat, YouTube, and other social media sites, email remains one of the most effective channels that businesses can use to engage and communicate with loyal customers.

As a consultant, you’re already communicating with customers through email by sending them customized messages attached to their invoice email, and by sending them purchase receipts and shipping confirmation emails, but there’s a lot more you could be doing. So where do you start?

Here are 5 emails you should be sending to customers to build loyalty and drive them to buy again:

1. Follow Up Thank You Email

One of the best and easiest ways to encourage first-time buyers to purchase more pieces from you again is by sending them a follow up thank you email. This email should be separate from the customized email they get that includes their invoice link. Your follow up thank you email should come after you ship them their products, or better—after you’ve received confirmation that their package has been delivered.

The primary purpose of this email is to simply thank them for supporting your business. The secondary purpose is to get feedback from them that you can ultimately use to sell them more inventory.

So what does an email like that look like? Here’s an example:

Subject: Thanks + a few quick questions 🙂

Hi Julie,

I wanted to send you a quick email to thank you for buying your first Carly. I’m so glad you ordered it, it’s one of my favorites right now!

I saw that it was delivered a few days ago, so I have to ask: how do you like it?? I’d love to find out what you think of the dress, if it fits as expected, and if you’d like me to let you know when I have similar styles/colors/prints/sizes available again. If I know what you’re looking for, I can email you a few links to new items as soon as my next shipment comes in. 

If you have any other feedback about your Carly, let me know!

Thanks again, 

Nicole

2. New Inventory VIP Email

Another way to drive more sales and grow your business is by emailing people who have bought from you in the past each time you have a big batch of new inventory. As mentioned above, it’s important to attract new customers, but investing in your existing customers can make you a lot more successful in the long run.

Here’s an example of what your email might look like:

Subject: New inventory available!

Hi everyone,

I wanted to send you a quick email to let you know that I just got a big batch of new inventory in this week. Lots of variety and a few pieces some of you have been asking about! I have everything up on Facebook, take a look now and grab something you like while it’s still available!

[Facebook link to your gallery] 

Thanks!

Nicole

Note: You could also consider attaching a few photos of your new batch of inventory to this email to give people a sneak peak.

3. Pop-Up Shop Promotion Email

You probably do a great job of promoting upcoming pop-up shops on Facebook, but have you ever used email to spread the word? By sending an email to past customers who reside within a drivable distance of your next pop-up shop, you can increase attendance and ultimately sell more inventory.

Here’s an example of what your email might look like:

Subject: Pop-Up Shop This Friday Night!

Hi everyone,

I’m organizing another pop-up shop this week in [name of city]. If you’re interested in stopping by, please email me back. I will forward  you time, location, and other details. 

We’ll have some great new pieces available (see attached photos for a sneak peak)!

Thanks,

Nicole

4. Referral Giveaway Email

You can also use email to encourage your loyal customers to connect you with friends who might be interested in buying from you. Remember: your happiest customers are your best salespeople. It’s up to you to leverage them in a way that helps you grow your business. One great way to drive them to send new customers your way is by incentivizing referrals. For example, you could send an email to past customers and ask them for the names and email addresses of three of their friends. Alternatively, you could ask them to simply tag their friends on Facebook and direct them to your group or page. If any of their friends end up buying from you, you can offer the person who referred them to you a discount on their next purchase or a free item.

Here’s an example of what your email might look like:

Subject: Tell your friends + get a discount!

Hi Julie,

I wanted to let you know that I’m running a giveaway right now for past customers: refer 3 of your friends to me and get a discount on your next LuLaRoe purchase if any of them end up buying from me in the next 60 days. All I need is their names and email addresses so I can give you credit if any of them do purchase a piece through me. 

Let me know if you have any questions!

Thanks,

Nicole

5. Seasonal Email

You can also drive more sales by emailing your repeat customers ahead of popular seasons and holidays. Your email can include information about upcoming seasonal inventory from LuLaRoe, or it can simply recommend certain pairings and styles that would work well for different upcoming events or holidays.

Here’s an example of what your email might look like:

Subject: Got your Thanksgiving Day outfit ready?

Hi Julie,

I wanted to send you a quick email to see if you’ve been thinking about what to wear to Thanksgiving this year. I have a lot of great combinations that would work well and wanted to share a few with you. I’ve attached a few photos of combinations that I think you’ll like based on your past purchases. Take a look! Here are the links to the items featured:

[Facebook Gallery Link #1]

[Facebook Gallery Link #1]

[Facebook Gallery Link #1]

Thanks!

Nicole

Wrapping Up

When you’re new to email marketing, the best way to see any sort of ROI is to just hit the ground running by testing and trying a lot of different tactics and techniques. I hope these 5 email ideas help you get started! Let me know how they work for you by leaving a comment below.

Showing 3 comments
  • Brooke

    Do you know if it against p and p to send emails with a special offer or sale price?

    • Paul Daugs

      Emails are direct communication method with your customers. So I believe you can send message about special offers and sale prices in emails format for sure!

  • Christine Villasenor

    Thanks for the great ideas!!

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